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The perception of tequila in the UK has long been associated with being a ‘party drink’, but we’re finding that consumers are increasingly enjoying it in much more considered ways, savouring this delicious spirit. I’m sure tequila will stay high in the ranks for a good while yet. From refreshingly simple tequila and tonics to adding a twist on classic cocktails, 1800® Silver Tequila is really capturing the attention of drinkers here in the UK. This means that spirits enthusiasts can discover at home that tequila is perfect for creating cocktails that would typically contain alternative spirits. Quality, premium tequilas, in general, are much more widely available through partnerships. We’ve seen a real boom in premium tequila, as drinkers become more open to exploring mixed drinks and cocktails. Where would you say tequila sits within the ranks? LM: We often hear of other spirits, such as rum and gin being ‘the drink’ everyone wants to have. The packaging for 1800® Tequila is an iconic trapezoidal shape, reminiscent of the centuries-old Mayan stone pyramids found throughout Mexico and dressed with a crest. So, the bottles that end up on the shelves contain the same quality tequila as every bottle that has left the distillery for centuries. For more than two hundred years, we’ve never wavered from the original formula and distilling process. The spirit is made from 100% blue agave and is double distilled for superior drinkability. 1800 is the year the world’s first premium tequila was born.
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OP: Well, 1800® Tequila is named after the year it was created. Can you briefly tell us how it started off? LM: 1800® Tequila has a fairly long history. The consumption of premium tequila is continuing to rise in the UK, as drinkers are discovering the versatility and deliciousness of the spirit in mixed drinks. Oliver Pergl: Thank you! Having 1800® Silver Tequila listed in Waitrose and Tesco is a massive step for the brand, and we are thrilled to see it on the shelves of these fantastic supermarkets. Tell us, what does this mean to the brand? Luxurious Magazine: We understand congratulations are in order, as two top supermarkets are now stocking 1800® Silver Tequila. Luxurious Magazine’s Sabi Phagura catches up with Oliver Pergl, Tequila Educator at Proximo Spirits, to talk 1800® Tequila and plans for the future.